The 2014 Dubai Lynx Awards announced last Thursday that DDB Dubai, a division of the Omnicon Group (NYSE), has earned 11 awards, including the Grand Prix in the Promo Activation category for the Persil, Henkel “Preserving Pride” campaign. The Dubai Lynx Awards honor the region’s best work in advertising. The award ceremony was held at the Madinat Arena at Madinat Jumeirah in Dubai on March 12, 2014.
DDB Dubai’s “Preserving Pride” campaign for Persil, Henkel is based on the insight that Emiratis takes pride in their national dress: the kandura and the abaya. The campaign launched on UAE National Day, December 2, 2013, with 10,000 limited edition bottles of Persil that featured customized sleeves and were available in stores across the country.
Hubert Boulos, Chief Executive Officer of DDB Middle East, commented, “DDB stands for creative excellence, and the agency in the Middle East should be no exception. DDB Dubai’s award wins at this year’s Lynx Festival proves that we are on the right track. The challenge is to keep striving for better results, and to ensure that the other offices in the DDB Middle East network contribute to this common goal.”
In addition to the Grand Prix, DDB Dubai won five Gold awards for the Persil “Preserving Pride” campaign in a range of categories including Design (2), Direct (2), and Promo & Activation (1). Also, the agency took home four Silver awards for “Conversations” for Al Manzil School in categories such as Direct (2), Interactive (1), and Promo & Activation (1). The agency also won one Bronze in the Radio category for Whirlpool’s T50 Washing Machine (Al Ghandi Electronics).
Firas Medrows, Executive Creative Director of DDB Dubai, said, “I believe that great work is the product of a happy bunch of talented creatives who strive to push the boundaries of communication whenever the opportunity presents itself. That is what we have at DDB Dubai. Passion, fun, teamwork, and dedication is what drives us all to produce truly outstanding work.”
